Originally from California, Alexandra Groover moved to London in order to
promote her designs to the international fashion market. Utilizing her learning experiences gained at Central St. Martins and Rhode Island School of Design and in the studios of Alexander McQueen and Zandra Rhodes, she decided to launch her own company in 2008. Her monochromatic Black Label collection was created to fulfill her need for expression through sculptural and textural manipulations of fabric.
Now in her eighth season, Groover has received glowing reviews from the press (including i-D Magazine) as well as support from her mentor and friend, British fashion designer Sir Paul Smith. As well as creating a new collection and accompanying films & performance two times a year, Groover has also been busy working on special projects with artists like cult drone musician Stephen O’Malley of Sunn0))) fame, Japanese prog-rock band Bo-Ningen, photographer Paul Phung, and London musician Dave.i.d.
“Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine