ALEXANDRA GROOVER
Originally from California, Alexandra Groover moved to London in order to
promote her designs to the international fashion market. Utilizing her learning experiences gained at Central St. Martins and Rhode Island School of Design and in the studios of Alexander McQueen and Zandra Rhodes, she decided to launch her own company in 2008. Her monochromatic Black Label collection was created to fulfill her need for expression through sculptural and textural manipulations of fabric.
Now in her tenth season, Groover has received glowing reviews from the press (including i-D Magazine) as well as support from her mentor and friend, British fashion designer Sir Paul Smith. As well as creating a new collection and accompanying films & performance two times a year, Groover has also been busy working on special projects with artists like cult drone musician Stephen O’Malley of Sunn0))) fame, Japanese prog-rock band Bo-Ningen, photographer Paul Phung, and artist Ron Athey.
“Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine
www.alexandragroover.com
REBIRTH
SS14 ALEXANDRA GROOVER
Chadd Curry presents the copper collar made in collaboration with Jane Groover at Taboo Studio Jewelry Photo by Tom Medwell, makeup Anna Iceland, hair by Chadd Curry, choreography by Christopher Matthews, filmed live by Maya Art assisted by Wilbert Lati
  1. REBIRTH

    SS14 ALEXANDRA GROOVER

    Chadd Curry presents the copper collar made in collaboration with Jane Groover at Taboo Studio Jewelry Photo by Tom Medwell, makeup Anna Iceland, hair by Chadd Curry, choreography by Christopher Matthews, filmed live by Maya Art assisted by Wilbert Lati

  1. 10 notesTimestamp: Friday 2013/09/27 14:21:27chadd curryss14lfw ss14london fashion weekAlexandra GrooverJane Groovertaboo studiotom medwellanna icelandWilbert LatiChristopher Matthews
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